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Effective Ways to Promote Your App for Free


Mobile App Marketing

After your app is developed, the next step would be promoting it to millions of people. How people will aware about your app and its unique features and functionalities. To make your brand stand out in this competitive market, you need to grab the attention of the smartphone generator.

Many app developing companies are spending hundreds thousands of dollars on their promotion. But in my opinion, paying to advertisement companies to get customers is not a good idea. Some use of press publicity and some generated a lot of buzz on social media. While some recruit customers locally, others had tremendous customer referrals.

However there are many other entrepreneurs who have earned more than a millions dollars selling their app, largely promoting it for free.

In this article, we will discuss some more ways to promote your app for free.

Make It Useful

Don’t make your app just an extension of your website or another version of your online store that would be only for your current customers. You must come up with the creative idea or something that will attract the general public and put your brand name in front of them.

Build Your Personal Online Presence

Today, it is essential to build an online image on popular social media channels. You can engage your potential customers and collaborators on those mediums.

Customers Are Your “Press”

According to a recent study, an increase in customer retention can increase a company’s profitability.

Leverage Your Mobile Website

If you have a mobile website that gets a good amount of traffic, you will likely to use that to your apps advantage. Spend some good time on its architecture and think how you can make them to spot your app.

Focus on Emails

Emails are still considered as an effective tool of marketing, provided that they are used under the right circumstances. According to a report “91% people check their email daily”.

Optimize for the App Store.

Similar like the need to optimize your website for search engines, make sure your app has the keyword optimized title and description so users can find you. Therefore many app development companies consider app store optimization an integral part of their development process.

Create a Demo Video

Create a video that clearly speaks out its purpose. Make it informative and entertaining to your target audience. Publish it in your official YouTube channel.

Apply for Awards

App awards is the most recommended channel, it can give you tons of press, exposure, reviews and plenty of downloads. Although the chances of winning an award is rare. However with a unique idea, you can expect to enjoy a little stardom.

These are some of the most famous app awards sites:

  • Appy Awards

  • Best App Ever Awards

  • AppCircus competition

  • Apple Design Awards

  • Appsters Awards

  • Ericsson Application Awards

  • The Webby Awards

  • Best Mobile App Awards

  • OZApp

Hopefully the article help you to make an app a success. What is your favourite marketing weapon? Share with us in the comments section.

iMediadesigns offer custom application development and website development services in Toronto , We don’t just focus on the look of it, but rather the experience that the consumer will have on your app.

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